expert coaching at your fingertips
The Ally Program gives Habit users an opportunity to reach their goals through a guided texting experience. The Ally dashboard is where a user can track their progress, see weekly article updates from their coach, and suggestions for goals to track.
client
Habit
year
2018
my contribution
product designer
strategy & research
prototyping
user testing
systems thinking
product design
the team
project managers x1
product managers x1
product designers x2
engineers x3
the problem
The coaches need a central location for housing the information they’d like to share with users. User’s also needed this spot to be where they’re tracking progress with their personal goals.
The coaching dashboard header includes the theme of the week as a user progresses through the 5-week program. The first option that changes weekly would be the article coaches want to share, and then the option to connect their Fitbit account for the most up to date trackable data. Below that in hierarchy would be their body fat tracking graph, and at the bottom would be personalized links to the Habit app to set goals as often as they’d like.
the process
After collecting research about similar products as a team and discussing the inspiration we moved onto a brainstorm. We conducted a week long design sprint and gathered critical information from interviews and card sorting exercises with coaches and habit customers. We discussed the pain points in transferring the information between coaches and users.
We used that design sprint to inform where the tool should integrate, and what tools our user’s needed easy access to. We created a system blueprint, mapped the experience and mocked basic wireframes to review with coaches.
hi-fidelity testing
With all the feedback we received from interviews with both coaches and active Habit users, we created two designs to A|B test.
The first was a simplified view of the user’s needs, and the second was a detailed exploration of all the possibilities the Ally program could go.
As is often the case, a “Frankensteined” response lead us to decide to include a mixture of the cleaner visual style of the left design with more options as in the right.
delivered product
The final design style, based off user feedback, included more options to quick interact with their coach and track progress with the push of a button. Having access via the app was important to users to avoid waiting to login at home.
