Habit, Food Personalized

I was brought in at an early stage to create the design with our Lead Product Designer of the digital experience. The focus of the experience was taking the complex subjects of nutrition, biology (blood results) and behavior and presenting the information in a way that was intuitive, memorable and actionable.

We approached this problem with a lot of cross-functional work with nutritional scientists, data scientists, software engineers, research dietitians and culinary experts.

client
Habit

years
2016-2018

my contribution
product designer
product strategy research
prototyping
user testing
systems thinking
product design

the team
project managers x1
product managers x1
product designers x2
engineers x6

the testing kit

This project was lead by Sara Butorac who was VP of Design at the time. I helped in early stages of concept design for the product packaging, which was designed to emulate a book and allow simple step-by-step instructions for what otherwise could be a complex testing process. Once the concept was approved, I helped with some of the layout design with Sara and our Lead Product Designer, Ryan. 

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the companion app

Taking an at home test alone which requires you to take a fasting blood sample, drink a high calorie shake, take 2 subsequent blood samples and DNA sample - with time windows to meet is an incredibly big ask of a customer. To help guide them through the process, we built an app that walks the customer through the steps with videos, timers and tips.

  • Before you start

  • Core Measurement

  • DNA Swabs

  • Blood test

  • Metabolic timer

in app biology results

Habit is rooted in science and has human-centered design at its core. Our testing showed that most of our customers wanted a high level take away of information, with an option to dive in for more detail. Our design provided a tweet sized take away of our result narratives with the option to drill into a longer explanation and the biomarkers that impacted the narrative. Additionally, the customer could open the biomarker card to learn more

  • Your test results

  • Result details

  • All biomarkers

  • Biomarker details

in-app nutrition plan

Our aim with our nutrition plan was to make it simple for a customer to follow. Our framework began with the highest level “mantra” for how the customer should eat, then drilled into macros, calorie level and daily servings—each with additional info to dive into to provide the information and support when needed.

  • Your nutrition plan

  • Plan continued

  • Plan details

  • Your servings

  • Serving sizes and benefits

in-app actionable tools

Changing eating behavior to align with a new nutrition plan is really difficult. To help Habit customers adopt their new plan, we created tracking tools including a Food Photo Journal and a simple but meaningful habit tracker called Habit Maker.

Additionally, we provide recipes tailored to costumers’ biology, integrated with Amazon Fresh so the whole process is simple and fits nicely into a busy life.

see case study
see case study

  • Your nourish eating plan

  • Nourish meal details

  • Food journal

  • Habit maker goals

in-app coaching

Habit had an amazing team of Research Dietitians who helped create our Habit Ally Program with a 5 week coaching program to answer questions and guide customers on ways to practically reach their goals. The program focuses on behavior change and is a combination of curriculum delivered through the app, phone calls and texting.

see case study
see case study
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